This year at Atomic has been very exciting not that every other year hasn’t been, it’s just that although we continuously strive to improve our range and out-out do ourselves technologywise, this year we have so much news, it’s hard to hold back. Probably the two biggest breakthroughs to come out of our factory in Altenmarkt are the Atomic Nomad skis – true all-rounders with innovative shock-absorbing power channels - and the new Atomic Hawx boots featuring special gills, which have revolutionized just how versatile a boot can be.
It’s advancements like this that prove we don’t only focus on making the best racing equipment, rather, we use that unique technology to make products which benefit everyone from the youngest beginner, to the top professional.